BME was contracted by Nespresso to organise a launch for their new, limited edition, Coffee Houses Collection in Jeddah, Saudi Arabia on 29th January 2019. Over 1000 people attended this 1 day event at the Park Hyatt hotel to embark on a journey of discovering the historical roots of coffee and ancient coffee houses as well as enjoy some exquisite Nespresso coffee.
- Full creative concept to re-create the old coffee houses of Istanbul and Venice
- Full event space design, production, decor and artwork
- Event entertainment – Karagoz performer from Turkey, an Italian String Quartet from Milan and traditional Turkish board games
- Storyboard and animation for the fog screen emanating from an ancient roasting coffee pot depicting the discovery of the coffee bean