WEGZ Performance at the Pyramids of Giza

For PUBG MOBILE’s 8th Anniversary Carnival, BME helped bring one of the region’s most iconic music moments to life: WEGZ performing at the Pyramids of Giza, with a specially developed live band show that reworked some of his biggest tracks and introduced songs from his new album.

BME led the artist booking, creative direction, show production, choreography, and artist operations, working closely with WEGZ and his team to deliver a performance built for one of Egypt’s most historic locations. The project combined music, gaming culture, live entertainment, and large-scale production into a landmark experience for PUBG MOBILE and its community.

Beyond the live show, BME also produced the official behind-the-scenes documentary, capturing the preparation, rehearsals, creative process, and energy behind the performance. The documentary gave fans a closer look at the scale of the production, the collaboration between the teams, and the making of a one-of-a-kind anniversary moment.

From artist coordination and creative development to stage execution and content production, BME managed the project with a focus on delivering a premium entertainment experience that connected PUBG MOBILE with youth culture, music, and Egypt’s global identity.

Credits include:

• Band: Hussein Gamal, Kubbara, Rafat on Drums, Hadi Birajakli
• Creative Direction & Choreography: The Mud Projects / Layla Ghaleb
• Assistant Choreographer: Maysoon Abdelghany
• WEGZ Team: Asemm Tag, Ahmed Abdelrasol, Seif Madih, Moataz Elnahas, Marianne Layousse
• Styling by Noor Alazzawi and Mohamed Elahwal
• WEGZ outfit by Heiza Studios
• Documentary Shot & Directed by Santiago Arbelaez