Shure reached out to BME to help drive awareness and affinity with gamers. We proposed a two-stage activation centred around League of Legends(LoL). The first stage was the Shure Clash Tournament, which raised brand awareness for the different Shure products and their relevance to the Gaming Community. We brought together the top 8 MENA LoL teams to compete for the chance to win an EGP 50,000 prize pool and a cool Shure brand giveaway. Launched during the pandemic the campaign entertained consumers and encouraged consumers to stay home and stay safe.
For the second stage, the PR campaign, a campaign we partnered with 5 influencers from the MENA LoL community to unbox, showcase and review Shure brand products raising brand awareness, generating sales leads and driving traffic to their eCommerce platform.