SAFEMODE: Entertaining a Nation

When the pandemic started Telecom Egypt wanted to help young Egyptians pass the time in lockdown and approached us for a solution. In response, we created SafeMode, a new platform for Egypt’s gaming community. SafeMode is a comprehensive hub of entertainment and includes a wide selection of PC, PS and Mobile Tournaments, live streams and influencer content. It is built to reach a cross-section of young consumers and offers different tiers of tournaments for casual and serious gamers. From ideation to production, promotion, and management, we handled every aspect of the launch and maintenance of the campaign.

After the fantastic response to the first season, Telecom Egypt wanted to keep the platform going and we have since launched 3 more seasons of the campaign. SafeMode II featured the first official PUBG Egypt Mobile Cup with the biggest prize pool in the region. SafeMode III had more than just tournaments, it had Melok El-Gaming, which is a celebrity tournament, also it had The Streamer, a competition where new streamers are given the chance to compete on a prize pool, a gaming PC, and a sponsorship by WE Telecom if they won. And it includes tournaments from FIFA, to League of Legends, UNO to Crossfire, and beyond.

Then, we had SafeMode 4! Our primary goal in this season was to give ESports the spot it deserves among every other regular sport, like soccer, basketball or even swimming! By featuring Esports pro players and content creators in sports media outlets like On Time Sports with Ibrahim Fayek, the proper awareness of the non-gaming consumer was given to them, and the world of ESports was revealed to them. We can’t wait to see what will happen in the next season of SafeMode!

SafeMode is currently Egypt’s biggest gaming campaign with a compiled prize pool of EGP 4,000,000+ for all the 4 seasons.

BME Delivered:

• Tournaments for all different kinds of games:
  (PUBG Mobile – Valorant – Clash Royale – COD Mobile – FIFA 22 – League of Legends – BrawHalla – Crossfire – Fortnite)
• Even more casual games like:
  (Uno – Ludo – Chess – Pocket Estimation – 8 Ball Pool)