RA'AD Team: Building a champion

We love gaming and are proud of our role in the industry. As the founders of Insomnia, we were a natural fit when Telecom Egypt wanted to invest further in the Egyptian gaming industry. Telecom Egypt SC wanted to build their own eSports team, seeing it as a critical part of the future of the sport. Working together with our comprehensive network we assembled what would become Team RA’AD, the digital arm of the sporting club and the first eSports club under the authority of an official sports entity. We have established the RA’AD team with 5 teams for 5 different games. Team RA’AD features the top 3 FIFA players in Egypt and regional top teams for Valorant, PUBG, League of Legends, League of Legends Wild Rift and Fortnite.

Sponsors and owners of professional eSports teams need to have an entrepreneurial mindset. Now is the perfect time to get involved in the industry as it’s growing rapidly in popularity every year. The monetisation model looks a lot like the sports broadcast model right now. There are significant opportunities across media, sponsorship, merchandise and events. Contact us if you’re interested in building your own team.

BME Delivered:

  • Valorant Top MENA region team
  • FIFA no.1 in Africa team




Impressions over 1 year

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