PUBGM Saudi National Day AD

BME collaborated with DJ Mubarak and PUBG Mobile to create an original song celebrating Saudi Arabia’s National Day 2024, blending the dynamic energy of the game with a strong cultural connection. The project highlighted DJ Mubarak’s creative vision and PUBG Mobile’s brand identity, delivering a track that resonated deeply with the gaming community. To amplify its impact, BME produced an electrifying music video shot on the vibrant streets of Riyadh, featuring DJ Mubarak and renowned Saudi actor Yacoub Al Farhan. The video captured the city’s energy, seamlessly blending its unique culture with the dynamic beats of the track, creating a visually stunning and engaging piece as part of PUBG Mobile’s National Day campaign in Saudi Arabia.

BME delivered:

• Creative concept

• Celebrity collaboration and management

• Theme song production

• Music video production and management

Client: Tencent