PUBG Mobile x BanderitaX AD

BME partnered with PUBG Mobile and popular gaming influencer BanderitaX to bring a bold and visually striking campaign to life, shot entirely on location in the Egyptian desert. The ad featured real camels, dynamic desert stunts, and a surreal storyline that captured the attention of MENA audiences across platforms.

From concept to execution, BME delivered a full-scale production, overseeing creative direction, influencer collaboration, live-action shooting, and digital rollout. With no CGI involved, the campaign relied entirely on practical effects and real environments, showcasing BME’s capacity to produce high-impact content in challenging settings.

This campaign stands as one of BME’s most ambitious and successful productions to date, demonstrating our ability to translate bold creative ideas into memorable, culturally resonant content.