PUBG Mobile KOL Challenge: Follow the Leader

Tencent asked us to create a Ramadan PUBG Mobile campaign for the MENA region. We encouraged influencers and their clans across the MENA region to use the month of Ramadan as a time for family, reflection, devotion, gratitude, generosity, self-improvement and fun. During the month of Ramadan, we engaged the PUBG MENA audience via four MENA Key Opinion Leaders (KOLs). Each leader had three streams. In the first stream, each KOL would cast, commentate and stream scrims for their audience and clan. In the second, each KOL chose the best 70 players from his clan to compete in the clan mini-tournament to win cash prizes and get a chance to play in the Finals. In the third and final stream, the Four KOL Clans competed in a Final Grand Tour to win cash prizes and all 4 KOLs commentated and hosted the grand final tour together!

BME Delivered:
Live Streaming and engaging with the PUBG and KOL community throughout the month of Ramadan with 4 KOLs

13 Million

Reach on social media


Stream views on YouTube and Facebook