PUBG Mobile decided to bring the action to universities across the MENA region. BME teamed up with Tencent to give an opportunity to university students to shine and even take the first step in their careers by becoming PUBG Mobile ambassadors.

In Egypt, we had four different on-ground activations at four different universities running at the same time, where students could play PUBG Mobile, and participate in plenty of activities and they were rewarded for those activities with giveaways, and taking photos with the cosplayers dressed as PUBG Mobile characters.
The KSA activation was done online, it was done with the help of many influencers and media partners who participated in raising awareness of the tournament, with their help and our organization, it turned into major news that was featured on many Middle Eastern news outlets such as Saudi Gamer, True Gaming, Gamer Snack and more.

BME delivered:

  • On-ground activation production and management
  • On-ground coverage (photography & videography)
  • Collaborations with gaming and mainstream media outlets
  • Talent management
  • Creative campaign production and digital adaptaion
  • Organized competitive tournament with a large prize pool
  • Streaming the tournament finals on Twitch
  • 2.5M impressions on social media


Impressions on social media

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