PUBG Mobile 6th Anniversary: A Gaming Phenomenon Across the Arab World

When one of the biggest names in mobile gaming, PUBG Mobile, set out to celebrate their 6th anniversary in the Arabic-speaking world, they turned to BME. More than just a production company, BME brought their vision to life—creating an extraordinary campaign that showcased the evolution of PUBG Mobile beyond a game and into a cultural phenomenon.

This groundbreaking campaign spanned 7 cities across 5 countries, offering players and fans an immersive experience that celebrated the impact of PUBG Mobile on the gaming community. Through our expert storytelling and world-class production, BME crafted a campaign that resonated deeply with audiences, reinforcing PUBG Mobile’s position as a leader in the gaming world.

BME delivered:

• Concept to execution: A multi-city campaign that engaged gaming communities across the region, bringing PUBG Mobile’s story to life.
• Immersive storytelling: A compelling narrative that highlighted PUBG Mobile’s journey and growth over the years.
• Measurable impact: Millions of impressions and a strengthened connection between PUBG Mobile and its loyal fanbase.