Ostooret El Dacia

To celebrate three years with the Arab players, BME and PUBG Mobile teamed up with the notorious Tamer Bashir to bring their distinguished in-game vehicle, Dacia, to life.

BME deliverables included:

○ Digital strategy and generation.
○ Campaign creative direction and assets/visual production.
○ Campaign content production and management.
○ Celebrity Management
○ Video production, video editing and shooting.
○ 2 Dacia revamped cars that were given away to PUBGM fans
○ 500K Views on YouTube & 2M impressions on social media