Ostooret El Dacia

To celebrate three years with the Arab players, BME and PUBG Mobile teamed up with the notorious Tamer Bashir to bring their distinguished in-game vehicle, Dacia, to life.

BME deliverables included:

• Digital strategy and generation.
• Campaign creative direction and assets/visual production.
• Campaign content production and management.
• Celebrity Management
• Video production, video editing and shooting.
• 2 Dacia revamped cars that were given away to PUBGM fans