OSN x House of the Dragon - Sahel Beach Activation

To celebrate the launch of HBO’s highly anticipated House of the Dragon, BME partnered with OSN to create a standout beach activation in Sahel.

At the heart of the experience was a giant dragon skull installation placed directly on the beach, instantly grabbing attention and giving visitors a dramatic photo-worthy moment inspired by the world of Westeros.

The activation welcomed hundreds of beachgoers, offering fans and families a unique opportunity to step into the atmosphere of the House of the Dragon universe and engage with the series in a bold, memorable, and immersive way.

Through creative set design, experiential storytelling, and high-impact production, the campaign brought the fantasy world of House of the Dragon to life on Egypt’s North Coast.