OPPO x PUBG MOBILE Campus Tournament: Powering Student Engagement Across Egypt

When global tech leader OPPO set out to connect with Egypt’s university youth and amplify its presence in the gaming community, they partnered with BME to deliver a campaign that blended technology, competition, and unforgettable experiences.

The OPPO x PUBG MOBILE Campus Tournament brought together top-tier mobile gaming and on-ground brand activation across key university campuses. Through immersive booth setups, exciting mini-games, fierce 1v1 matchups, and exclusive giveaways, the campaign turned student engagement into a high-energy, hands-on brand experience.

BME Delivered:

• From strategy to execution: a full-scale campus activation tour combining mobile gaming and live engagement.
• A multi-university tour across 8 major campuses, reaching thousands of students through interactive booths, real-time gameplay, and branded touchpoints.
• Hundreds of giveaways distributed, including exclusive PUBG MOBILE items, OPPO merchandise, and more.
• Multiple smartphones awarded to top performers, alongside cash prizes and valuable on-site rewards.
• Dozens of winners celebrated across competitions and challenges, boosting excitement and brand recall.
• By tapping directly into student culture, this activation didn’t just showcase OPPO’s innovation—it put it in the hands of the next generation of gamers.