BME was contracted by Nespresso to organise a launch for their new, limited edition, Coffee Houses Collection in Jeddah, Saudi Arabia on 29th January 2019. Over 1000 people attended this 1-day event at the Park Hyatt hotel to embark on a journey of discovering the historical roots of coffee and ancient coffee houses as well as enjoy some exquisite Nespresso coffee.
Full creative concept to re-create the old coffee houses of Istanbul and Venice
Full event space design, production, decor and artwork
Event entertainment – Karagoz performer from Turkey, an Italian String Quartet from Milan and traditional Turkish board games
Storyboard and animation for the fog screen emanating from an ancient roasting coffee pot depicting the discovery of the coffee bean.