MENA’s First Interactive Metro Royale Advertisement

BME delivered the full video production and editing scope for PUBG MOBILE’s first interactive advertisement campaign in the MENA region, starring renowned Egyptian actor Mostafa Gharib.

Centered around PUBG MOBILE’s fan-favourite Metro Royale mode, the campaign transformed a traditional game advertisement into an interactive cinematic experience. Viewers were invited to shape the story by making key decisions that affected Mostafa’s survival journey, creating a tense, action-comedy narrative built around looting, escape, and high-stakes gameplay.

Launched across PUBG MOBILE MENA’s regional platforms, the campaign brought together gaming, entertainment, and audience participation in a fresh format designed to increase engagement and deepen player connection with the game mode.

BME Delivered

• Full video production
• Production planning and on-ground execution
• Cinematic shooting and directing
• Full editing and post-production
• Delivery of campaign-ready video assets for digital platforms