Intel Campus League: University Spirit

Intel reached out to us for help reaching university students. We thought the Intel Campus League (ICL) was the perfect vehicle to bring out the competitive spirit and camaraderie between university students and build stronger bonds between students and Intel. We teamed up to gather the best players from 20 Egyptian universities to compete for the Intel Campus League title over a period of 2 months. We drove greater viewership and reach by delivering entertainment and competitive content through different channels, including the website, social media, broadcasting and live streams.

BME Delivered:

• 2-month long university league gathering students from 20 Egyptian universities for two game titles, Valorant and League of Legends.