Intel Campus Cup (ICC 2025) University Campaign

Intel Campus Cup was a three-month nationwide esports initiative delivered end-to-end by BME, reaching a university audience of 100,000+ students across Egypt and culminating in a high-energy Grand Final on 19 December 2025 in Cairo.

The campaign was proudly supported by Vodafone , ASUS, and Red Bull whose partnerships elevated both the digital and physical touchpoints of the experience.

Organised under the patronage of the Egyptian Ministry of Youth and Sports, and supported by the Egyptian Esports Federation, the Grand Final demonstrated the growing impact of structured esports initiatives in youth empowerment and talent development.

BME delivered: 

• Overall project strategy, production, marketing, and delivery

• On-ground university activations in 10 universities through live experiences
• Full organisation and execution of the Grand Final event
• Design and build of a dedicated streaming studio
• High-level broadcast production for online qualifiers and the Grand Final 
• End-to-end social media and marketing campaign management