3 days Gaming and Entertainment Paradise

Insomnia Egypt is an immersive celebration of gaming, culture and lifestyle. We launched the first edition in 2018 to give Egyptian gaming culture a showcase and provide the community with an opportunity to come together and celebrate all things gaming and youth culture.

It is the biggest gaming festival held in Egypt featuring a three-day unforgettable experience of pure gaming entertainment, exciting tournaments, exhilarating zones, expert panels, famous YouTubers and influencers, the biggest cosplay competition, and the biggest prize pools ever seen to be seen in Egypt Dedicated ESports fans can take in tournaments like League of Legends, VALORANT, PUBG Mobile, and FIFA, more casual gamers can enjoy smashing hits like Just Dance, Assassins Creed, Fortnite and everyone can enjoy zones like VR and our amazing retail and refreshments zones.

It has grown year after year, from 10,000 attendees, 50 exhibitors, and 10 sponsors in the inaugural edition to 16,000 attendees, 20 sponsors and 80 exhibitors in 2019. After two pandemic years, we were very excited to launch the third edition in 2022 witnessing 90 exhibitors, 21,000+ attendees, a total prize pool of EGP 1,500,000 and 60M Impressions on social media (earned & owned)

BME delivered:

  • Local and international YouTubers and celebrities across the three days to host tournaments and meet with fans
  • The biggest ESports prize pool and widest selection of game titles
  • The largest Cosplay Masquerade ever held in Egypt
  • Holding event Under the Patronage of H.E. Dr. Amr Talaat, Minister of Communications and Information Technology, Egypt


Total Impressions


Total Engagement



EGP 1,500,000+

Prize Pool


Participating Companies


exciting zones

10,000 m2

expo hall

Social Links

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