3 days Gaming and Entertainment Paradise

BME first brought Insomnia to Egypt in 2018, introducing one of the world’s leading gaming festival brands to the region. Since then, Insomnia Egypt has become the country’s biggest gaming event and the Middle East’s longest-running, drawing thousands of fans each year for a full-spectrum experience of gaming, esports, tech, and pop culture.

The 6th edition, held at the Egypt International Exhibition Center in April 2025, marked a new milestone. Over three action-packed days, the festival delivered competitive tournaments, casual play zones, live entertainment, cosplay showcases, and family-friendly attractions.

Among the standout moments were the launch of Insomnia GG Coins; custom-made prizes containing 2 grams of real gold awarded on the spot to tournament winners. The edition also introduced the festival’s first-ever mascots: The Nom Noms, five vibrant characters that brought new personality and fan connection to the experience.

From hosting the Egyptian World Cosplay Summit Pre-Qualifiers to welcoming top creators, artists, and performers, Insomnia Egypt 6 reaffirmed its status as the region’s ultimate destination for gaming, entertainment, and community.

BME Delivered:

• 6 Editions.
• Event management. 
• 25,000+ Attendees.
• 50+ Participating companies.
• 53+ Media partners.
• 30+ Experiences.
• 15+ Tournaments