BME teamed up with Tencent to produce a Ramadan themed quiz show with a PUBG Mobile twist. Starring Abn Masr, Fawazeer Mafqouda came to life during Ramadan 2022, where the renowned PUBG Mobile main character roamed the streets of Egypt, testing public’s in-game knowledge for a chance to win a Ramadan gift from PUBG Mobile.
BME deliverables included:
views on YouTube
Impressions campaign on social media