Fawazeer Mafqouda

BME teamed up with Tencent to produce a Ramadan themed quiz show with a PUBG Mobile twist. Starring Abn Masr, Fawazeer Mafqouda came to life during Ramadan 2022, where the renowned PUBG Mobile main character roamed the streets of Egypt, testing public’s in-game knowledge for a chance to win a Ramadan gift from PUBG Mobile.

BME deliverables included:

• Creative campaign production
• Visual direction and adaptation
• Video production and shooting
• Talent management