PDP 2025 : The Hidden Fashion Icon

A Fashion x Gaming Campaign Across MENA

From concept to camera, BME proudly partnered with PUBG MOBILE to deliver the PDP 2025 The Hidden Fashion Icon campaign across the MENA region.

Centered around the idea that “anyone can be a hidden fashion icon,” the campaign positioned PUBG MOBILE’s Global Design Contest (PDP) as more than a competition  but a platform empowering the next generation of creators at the intersection of fashion, gaming, and youth culture.

BME led the campaign from strategic collaborations to full-scale production of the hero film, crafting a visually bold narrative that captured the spirit of individuality and creative expression.

The campaign supported the global PUBG MOBILE PDP Design Contest, featuring a $120,000 prize pool and the exclusive MENA Judges’ Choice Award.

BME Delivered:

• Campaign Concept Development
• Brand & Cultural Collaborations
• Judge Confirmations & Coordination
• Creative Direction & Storytelling
• Full Video Production (Pre-Production to Final Delivery)
• Location Scouting & Shoot Management
• Cinematography & Visual Direction
• Editing & Post-Production
• Final Asset Delivery for Regional Rollout